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Scanning Barcode Gary Vaynerchuk
Date Created - October 2011
Barcode Elvis Presley Barcode Elvis Presley

Scanning Barcode Elvis at the Ripley's Museum in San Francisco.

Barcode Andy Warhol Barcode Andy Warhol

Campbell's Soup video-mapping interface.

Barcode Marilyn Monroe Barcode Marilyn Monroe

Video projector tracks each barcode scanned.

QR Code Amy Goodman QR Code Amy Goodman

Scan QR Codes with a smartphone.

Barcode Flipbooks Barcode Flipbooks

Scanning UPC numbers into Google.

Red Laser iPhone App Red Laser iPhone App

Scanning Barcode Elvis and Marilyn with an iPhone.

Barcode Bruce Lee Barcode Bruce Lee

Each barcode plays a fight from that movie.

Barcode Ozzy Osbourne Barcode Ozzy Osbourne

My first barcode scanning interface.

Barcode Jane Fonda Barcode Jane Fonda

Video application for the Smithsonian National Portrait Gallery Competition.

Barcode Paul Newman Barcode Paul Newman

My first augmented sculpture using video-mapping projector.

Barcode Warren Buffett Barcode Warren Buffett

Scan a barcode and watch this artwork come alive.

Barcode Gary Vaynerchuk Barcode Gary Vaynerchuk

Made with barcodes from wines bottles reviewed on Wine Library TV.

With his scan-able barcode collages, Scott Blake's interest in portraying popular icons has twisted towards a full-on commentary of our immersion in commodity culture. In his installation work that includes portraits of Bruce Lee and Ozzy Osborne, a simple sweep of the scanner invokes audio and video content excerpted from the work of two men who mixed their natural talents with a keen sense of market and popular appeal. As the excerpts appear, Blake asks us to question our own conscious connection to these men. After all, our recognition of Lee is not based on his static portrait. Rather, the videos resulting from each barcode scan highlight the aestheticized, choreographed violence for which this martial artist is famous. With Ozzy Osborne, we're motivated to question how we define a persona alienated and opposed by many mainstream Americans because of his antics in songs and onstage. From action heroes to social antagonists, Blake's collages leave us wondering whether pop artists are masters of market or leaders inspired to draw new lines for aesthetic appeal. (Review by Joe Romano)
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